Sports and Event Marketing

Every year, corporate America spends billions of dollars to place their names at sporting events. In this class, we’ll explore the business side of sports and event marketing–including cover sponsorships, endorsements, promotions, merchandising, and entertainment. You may not be a pro on the field or court, a singer in a top band, or an actor/actress in a Broadway play, but you can make your mark in the world of sports and event marketing.

Learning Targets

1. Target 1: Plan, implement & evaluate promotion and sponsorship strategies
2. Target 2: Analyze the impact of previous sports & event activities
3. Target 3: Design, create and produce original works and innovative presentations
4. Target 4: Communicate effectively as writers and speakers to a target market